embecile to Reddit Migration@kbin.social • 1 year agoRipples Through Reddit as Advertisers Weather Moderators Strikewww.adweek.comexternal-linkmessage-square36fedilinkarrow-up113file-textcross-posted to: general_discussion@lemmy.fmhy.mlgeneral@lemmy.worldlemmyworld@lemmy.worldtech@kbin.socialtechnology@beehaw.org
arrow-up113external-linkRipples Through Reddit as Advertisers Weather Moderators Strikewww.adweek.comembecile to Reddit Migration@kbin.social • 1 year agomessage-square36fedilinkfile-textcross-posted to: general_discussion@lemmy.fmhy.mlgeneral@lemmy.worldlemmyworld@lemmy.worldtech@kbin.socialtechnology@beehaw.org
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
minus-squarezabadohlinkfedilink1•1 year agoAdweek is the advertising industry journal, and has been around for decades. If they cover it, it’s a real thing in the ad industry.
minus-squareCoderKatlinkfedilink1•1 year agoHonestly I think it’s weird that they don’t know how reddit works. Surely advertising experts need to know how the platform they’re advertising works? Otherwise reddit can shill whatever bullshit they want at the advertiser’s expense.
Adweek is the advertising industry journal, and has been around for decades.
If they cover it, it’s a real thing in the ad industry.
Honestly I think it’s weird that they don’t know how reddit works. Surely advertising experts need to know how the platform they’re advertising works? Otherwise reddit can shill whatever bullshit they want at the advertiser’s expense.