I feel like growth is poison for content companies, especially niche content. I get where a million-view video and the associated cash is great reward. I get that people can consume content so much faster than it’s created that a known creator’s revenue is limited only by the rate they produce. Gotta be tempting to squeeze just a little more, cover a less interesting topic, or skip a difficult detail to get that extra bit of revenue. It’s the fundamental process of enshittification, and it works on everything from LTT to EA to walmart.

Expecting people to give up money, rewards and fame - to stay a small dedicated provider with ideological purity - when there are crowds outside the door begging for just a little compromise, just this one time, is a big ask. But it’s also why there’s so much churn in media. Young turk comes in with great content, gets an audience, gives in to enshittification, and gets replaced by the next young turk.