Apple may regret picking the Vision Pro name for its new headset, as a rival firm has already trademarked it. And it’s not the only headache Apple is facing.
The odds of Apple not having their major new device’s name locked down are absolutely zero.
In Japan, Apple could not get the trademark for ‘AirPort’ which was their brand name for 802.11 wireless networking before the Wi-Fi Alliance and Wi-Fi Trademark existed. So they rebranded all the Access Point and Radio Cards as ‘AirMac’
It wouldn’t be the first time. https://www.cnet.com/culture/apple-cisco-settle-iphone-trademark-lawsuit/
This sounds like something their $55 billion cash could resolve.
Except Apple has reused AppleVision.
When did China ever care about Trademarks and Patents?
If the WWDC videos are anything to go by, this will be called TNP – short for “This New Platform”.
They should call them iGlasses
I think that iBalls (or for the terminally hip, iBallz) would absolutely fit.
iBalls sounds like a smart-dildo…
Of course they got away with iPad somehow, so maybe it would work.
Exactly.
So they call it something different in China, big deal. It wouldn’t be the first time they have done this.