Mr. Musk may have successfully pushed Twitter's new name and logo, 'X', and even made the vanity domain x.com redirect to the social media website, but that's not to say, the Mathematical double-struck letter will fit the bill everywhere. Apple's App Store can't accept Twitter iOS app's new name due to minimum character requirements
  • Shdwdrgn@mander.xyzEnglish
    11·
    1 year ago

    …also started blocking the ‘x.com’ website, mistaking it for adult content.

    It’s not a mistake, twitter is no place for children. Or anyone who can think for themselves.

  • stown@sedd.itEnglish
    7·
    1 year ago

    Just change it to Xitter . Pronounced shitter or exiter

  • johnthedoe@lemmy.mlEnglish
    6·
    1 year ago

    “Twitter was able to change the logo of their iOS app but not the name, since Apple requires app names to be at least 2 characters,”

  • Hello_there@kbin.social
    5·
    1 year ago

    Twitter lost all the engineers that realized you could just call it “X app” and get apple to agree to the change

    • bitsplease@lemmy.ml
      3·
      1 year ago

      I honestly wouldn’t be remotely surprised if someone proposed this solution and Elon just threw a tantrum and is now demanding that Apple changes their rules for him because he wants it to just be X

      Don’t forget, this whole rebranding is basically just the culmination of a decades long tantrum about PayPal not letting him ruin their brand lol

    • The Cuuuuube@beehaw.orgEnglish
      2·
      1 year ago

      Dumb on Elon. This is clearly a decision he made the Sunday afternoon before he had it rolled out. He’d teased it a long time ago, and anyone familiar with his obession with the letter X would have seen it coming, but this implementation clearly demonstrates he didn’t ask anyone to look into what would be involved with the rebrand. He just made them do it

      • Revan343@lemmy.ca
        1·
        1 year ago

        Dumb on Elon. This is clearly a decision he made the Sunday afternoon before he had it rolled out.

        Well I think he had something rolled already

      • ghost_laptop@lemmy.ml
        1·
        1 year ago

        Ah, I didn’t know the difference between a trademark and a copyright, it makes sense. I remember the case where Intel wanted to copyright the name of one of its old processors and they lost because they were a bunch of numbers so I thought it was comparable.

        • FaceDeer@kbin.social
          2·
          1 year ago

          The main forms of intellectual property are trademark, copyright, patent, and trade secret, and they all have significant differences from each other that cause no end of trouble when they get mixed up in common parlance. It’s not uncommon. :)

          I just did a little Googling and it seems that there’s nothing inherent wrong with trademarking numbers, Intel lost their trademark to the 386 because AMD was able to clone it and a lawsuit determined that AMD could call their clone a “386 chip” because the term had become genericized. That’s one of the things that trademarks are susceptible to that other kinds of intellectual property aren’t.

          It’s not directly relevant to Apple’s app store, but since we’re on the subject of trademarks it seems that “X” is already trademarked by a number of companies, including for “social media services” by Meta. It’s rather obvious at this point that Musk didn’t make this decision with the sort of advance preparation that he should have.

      • Em Adespoton@lemmy.caEnglish
        1·
        1 year ago

        Ah, but how do you trademark a Monotype capital X when the glyph already has design protection and is part of Unicode?

        They’re taking someone else’s creation and saying “when used in this trade context, it can only belong to us.”

        • FaceDeer@kbin.social
          2·
          1 year ago

          Ah, but how do you trademark a Monotype capital X when the glyph already has design protection and is part of Unicode?

          You do it the same way everyone else trademarks stuff? I don’t see how using an existing font for the logo or the fact that it’s in Unicode makes any difference here. A logo just has to be distinctive compared to other existing trademarks, it can be made from elements that are common in other contexts.

          For example, Mastercard’s logo is just a red and a yellow circle overlapping each other. Colored circles are nothing new or unusual.

          They’re taking someone else’s creation and saying “when used in this trade context, it can only belong to us.”

          Yes. That’s how trademarks work. It’s exactly what they’re for.

          The thing that’s the stumbling block for Twitter’s rebranding is that “X” has already been trademarked by other companies, including in the context of social media. Not that it’s in Unicode.