The tech mogul’s platform is the first to get hit with charges under new EU social media law.

The European Union is calling Elon Musk to order over how he turned social media site X into a haven for disinformation and illegal content.

The EU Commission on Friday formally charged X for failing to respect EU social media law. The platform could face a sweeping multi-million euro fine in a pioneering case under the bloc’s new Digital Services Act (DSA), a law to clamp down on toxic and illegal online content and algorithms.

Musk’s X has been in Brussels’ crosshairs ever since the billionaire took over the company, formerly known as Twitter, in 2022. X has been accused of letting disinformation and illegal hate speech run wild, roll out misleading authentication features and blocking external researchers from tools to scrutinize how malicious content on the platforms spreads.

The European Commission oversees X and two dozens of the world’s largest online platforms including Facebook, YouTube and others. The EU executive’s probe into Musk’s firm opened in December 2023 and was the first formal investigation. Friday’s charges are the first-ever under the DSA.

Infringements of the DSA could lead to fines of up to 6 percent of a X’s global revenue.

  • Bassman1805@lemmy.world
    link
    fedilink
    English
    arrow-up
    18
    ·
    5 months ago

    That could realistically be around 1/3 yearly profit in a reasonable company (18% operating margin is common). No idea whether Twitter is currently profitable (it wasn’t when he bought it).

    • Donut@leminal.space
      link
      fedilink
      English
      arrow-up
      17
      ·
      5 months ago

      An example could be AliExpress, with a 130B in revenue and 11B in profit (2023), it would reduce their profit to 3.2B with the 6% fine. That’s a whopping 70% less profits, and cutting expenses isn’t gonna fix it either.

      • WEFshill202@lemmy.world
        link
        fedilink
        English
        arrow-up
        5
        ·
        5 months ago

        I mean that seems reasonably punishing yeah, not nearly the hours worth of profit usually charged to companies breaking the law. I believe the EU can even enforce its own content moderation on the site and charge the costs of that to Musk so its pointless for a company to not follow the laws at that point …

        • snekerpimp@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          5 months ago

          Musk will buy a company and tank it for the memes. I don’t think a warning shot like this will sway his decisions on the direction of said company. The people making the decisions aren’t culpable, the company is. The people making the decisions will just leave to a different company and we can start the whole process over again.

          I hope it’s enough and I sound like a bitter old man.

          • nomous@lemmy.world
            link
            fedilink
            English
            arrow-up
            4
            ·
            5 months ago

            Then he can tank it for the memes. Do that to enough companies and the “weird genius techbro” mask starts slipping and the venture capitalists no longer want to bankroll you and you start being seen as a liability.

      • barsoap@lemm.ee
        link
        fedilink
        English
        arrow-up
        3
        ·
        edit-2
        5 months ago

        Historically, no, because companies still misbehave, the fines aren’t high enough for them to not try and see whether they get away with stuff.

        OTOH, historically, yes, because once fines come flying companies shape up.

        That is, they’re willing to gamble on that initial fine, but absolutely won’t tank the recurring fines for continued infringement.