A new concept from Hyundai’s parts division, Hyundai Mobis, developed in partnership with optics specialists Zeiss, aims to transform your entire windshield into one massive display. Dubbed the “Holographic Windshield Display,” it takes the modest head-up displays we’ve seen for decades and dramatically expands their scope.
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That’s nice, but what I really want a car to do is drive me where I tell it to, so I don’t have to pay attention to any of that stuff.
“We have determined that we’ll be able to fill 80% of the user’s display with advertising before inducing seizures”
Just imagine a BSOD covering your whole windscreen while driving
You’d probably still drive better than some.