When Corporate Rebranding Goes Wrong
www.nytimes.com
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.
  • mimavox@lemm.eeEnglish
    2·
    12 hours ago

    Favourite is our Swedish firm Locum that released a new logo designed as: l♥️cum (that’s a lowecase L with a heart for a ‘o’.) They were mighty ridiculed and had to scrap the new design.