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The original was posted on /r/todayilearned by /u/larevacholerie on 2025-04-09 20:10:20+00:00.

Original Title: TIL about Britain’s White Feather Campaign, where women would shame men who refused (or were unable) to serve during WWI by gifting them white feathers. Despite an uptick in depression among young men and a number of suicides, the campaign was considered a success by the British government.