The real reason is they don’t want to cannibalize Mac sales. If they can maintain two categories they get some people who will buy both devices.
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We want to retain all the simplicity of the iPad, but still allow iPad users who want to go deeper and further to push it at their own pace to doing more," said Federighi, in a sit-down interview at Apple Park’s podcast studio. “I think with macOS, you’d lose what makes iPad iPad, which is the ultimate touch device. But there are lots of things the two platforms can learn from one another, and that’s where we’ve adapted our best ideas to each.”
The quote above is only a portion of Federighi’s answer, with the full interview available below.
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I have never heard of anyone bullshit as well as that guy. He’s a master.
Well of course. That’s how you get to where he is.
Real translation: we want to keep the OS locked down and avoid a situation where we can’t profit from all software sales on the app store like macOS where developers regularly sell direct to consumer.
True bullshit starts at the hair, eyes, and smile