Hey fellow game developers! I wanted to share a quick story on how a little bit of luck and strategic timing helped me gain some traction for my game.
My Steam page had only been live for about 4 days when I reached out to IGN to ask if they would be interested in posting my trailer. I made sure to emphasize that it hadn’t been shared anywhere else yet. To my surprise, they got back to me with a positive response and agreed to feature it!
They posted it, and the visibility from IGN gave my Steam page a significant boost. After that, I decided to take it one step further: I posted about the IGN coverage on my social media (Reddit, TikTok, X, Instagram), and it helped even more to spread the word. In just two weeks, I saw my wishlist count go from practically nothing to over 1200+ wishlists!
Here is the link for anyone interested in wishlisting it: https://store.steampowered.com/app/3896300/Toll_Booth_Simulator_Schedule_of_Chaos/
I’m still in the early stages of development, but this boost was incredible, and I wanted to share it with the community to hopefully help others who might be in the same position.
Don’t be afraid to reach out, and remember: visibility can make a huge difference! Keep developing and good luck to everyone!
I feel like “featured” is a huge stretch. They uploaded your trailer. Probably why it was not linked here. This feels like a blatant attempt at astro turfing how much you post about this. Good on you for making a game, but fuck off with the advertisements.
They also just nuke the post if the comments turn against them. Their entire business model seems to be blatantly ripping off popular games in a super janky way though lol.
So like with everything, it’s not about the product, it’s about the PR.