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The original was posted on /r/games by /u/Gorotheninja on 2025-10-23 15:34:25+00:00.


Earlier today, Krafton CEO Changhan Kim announced plans to transform the publisher into an “AI First” company, which not only includes workflow automation, in-game AI services, and company-wide AI operation infrastructure by the second half of 2026, but also the reorganisation of HR around AI.

“Through our AI First strategy, Krafton will broaden growth opportunities for each individual member, expand player-experienced creative endeavours, and lead AI innovation across the entire games industry,” Kim said (machine translated by DeepL). “We will establish AI-centric operational standards to present best practices that can serve as a reference for the global games industry.”