This seems… really poorly thought out, tbh. Tons of major studios are already using generative AI content as part of their creative pipelines. Photoshop has their new “generative fill” tool that is going to become more and more standard. The line between AI and not-AI is already blurry as hell, and going to get blurrier. Banning it outright is not remotely sustainable.
They’re trying to preempt attempts to flood the storefront with AI generated shovelware. Adjustments can be made to policy down the road as needed, but for now this is a good way of preventing the signal to noise ratio from going out of control.
Good job Valve honestly
It’s probably the most reasonable course of action right now. No one knows how all this ai generated stuff is gonna shake out.
That’s a very short article. Here’s about half of it:
[Game Name Here] contains art assets generated by artificial intelligence that appears to be relying on copyrighted material owned by third parties.
“As the legal ownership of such AI-generated art is unclear, we cannot ship your game while it contains these AI-generated assets, unless you can affirmatively confirm that you own the rights to all of the IP used in the data set that trained the AI to create the assets in your game.”
Kind of sucks though.
Good on Valve, there are no clear regulations for AI and it’s only a matter of time before they’re created, they’re being ahead of the curve.
Valve has been really good about this so far.
Good luck to Valve being able to discriminate that by itself. Seems like a fools errand driven by ignorance.
