Apple's 1 billion subscribers means it's now a subscription company
qz.com
The tech giant isn't just selling iPhones anymore—it's banking on subscriptions to its streaming and cloud storage services.

Apple announced that it now has 1 billion paying subscribers to its services and that revenue from these sales has reached an all-time high.

In its third-quarter financial results, reported after the stock market closed on Aug. 3, Apple reported $21 billion in net sales for its services category out of $81 billion in total net sales, meaning that these subscriptions now account for a quarter of the Cupertino, California-based technology company’s total sales.

  • bhj 🦥
    31•11 months ago

    Yeah, you’re right. The actual quote is subscriptions, not subscribers.

    “We are happy to report that we had an all-time revenue record in Services during the June quarter, driven by over 1 billion paid subscriptions, and we saw continued strength in emerging markets thanks to robust sales of iPhone,” said Tim Cook, Apple’s CEO.

    https://www.apple.com/newsroom/2023/08/apple-reports-third-quarter-results/