If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
They have been doing this since March 2020.
Source: https://www.redditinc.com/blog/introducing-reddits-new-offering-for-advertisers-trending-takeover/
I’m aware, With this new article it seems they are going to become much more aggressive with ads and I expect them to get rid of old.reddit in the future to force even more ads on people with this change.