Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

  • abff08f4813c
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    01 year ago

    Smart move of them to redirect away from closed subs to ones still open.

    Though, I wonder what’s next - pointing to archive.org copies of reddit content before things went dark? Embedding kbin and lenny content to make it look like it’s from (and on) reddit? I suspect it’s not going to be sustainable.

    • funkybOP
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      11 year ago

      They are redirecting anyone - they are serving display ads that were intended for visibility within certain subs, to people who are viewing other subs or r/all.