According to the company, the reusable boxes can be used around 30 times before ultimately being recycled.

In fact, Riese & Müller plans to use these reusable plastic boxes worldwide for both its bikes and small components.

Not sure why they consider plastic to be a good material for this, wouldn’t an impact to the exterior compromise the structural strength of the plastic? Vs a cardboard box which will just get dented or impaled at the location of the impact, still being able to retain the majority of its structural stength?

This smells like a green Maytag IMO. I see no reason why they could not accomplish the same reusable thing with cardboard