Except… its not. Basically nothing changed for InBev. That lip-service marketing thing only generated extraordinairlly loud conservative screeching from 1% of their customer base, that ultimately amounted to a small downward jump in their stock price that hasn’t moved since.
Doesn’t count when compared to the likes of Unity who have quite literally alienated every single user of their product.
They have seen a legitimate downturn in sales across all their brands, with Bud Light suffering the most, however that’s been the case with pretty much all beer brands in general. People are just drinking less beer.
Yeah, thats overall market trends affecting sales, not a result of their choices or marketing “oops” (that wasn’t even an oops, nobody other than inbred homophobic fag-haters gave a rats ass about that campaign)
What people don’t understand is how absolutely fucking huge AB InBev is. Just scroll through their list of subsidiary brands for a second. They have over 400 individual brands under their control, they don’t give a damn if you stop buying Bud Light. Guarantee almost every single conservative boycotter switched to another beer brand owned by InBev and didn’t even realize it lmfao. They were never in any danger.
Guarantee almost every single conservative boycotter switched to another beer brand owned by InBev and didn’t even realize it lmfao.
My uncle was literally complaining about Bud Light being “Woke” while drinking a Space Dust at a family gathering when all this was still fresh lol. I chose to not say anything for comedy reasons lol
Im from the STL area, have a couple friends that work there. They’ve pretty much confirmed exactly that. In fact, there was a short spike in sales revenue because half the ones switched to more expensive InBev brands.
Probably not unexpectedly, BL saw virtually no downturn in sales in STL
Are people drinking less beer, or just more local/craft beers? Because my experience has been the latter. I honestly don’t know anyone under the age of 40 who regularly drinks the “big name beers”, not when they have other options at least.
Talking to said friends that work at InBev, it’s less beer in general. Gotta remember that the core customer base of beer companies are people knocking back 12+ most nights of the week. Those people are (literally) dying out and (thankfully) are not really bring replaced.
Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev
Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev
This is a fair point, I was a bit dissapointed when I learned that my go-to beer that I thought was from an (admittedly large) craft brewery was just an InBev subsidiary (Space Dust)
Except… its not. Basically nothing changed for InBev. That lip-service marketing thing only generated extraordinairlly loud conservative screeching from 1% of their customer base, that ultimately amounted to a small downward jump in their stock price that hasn’t moved since.
Doesn’t count when compared to the likes of Unity who have quite literally alienated every single user of their product.
They have seen a legitimate downturn in sales across all their brands, with Bud Light suffering the most, however that’s been the case with pretty much all beer brands in general. People are just drinking less beer.
Yeah, thats overall market trends affecting sales, not a result of their choices or marketing “oops” (that wasn’t even an oops, nobody other than inbred homophobic fag-haters gave a rats ass about that campaign)
What people don’t understand is how absolutely fucking huge AB InBev is. Just scroll through their list of subsidiary brands for a second. They have over 400 individual brands under their control, they don’t give a damn if you stop buying Bud Light. Guarantee almost every single conservative boycotter switched to another beer brand owned by InBev and didn’t even realize it lmfao. They were never in any danger.
My uncle was literally complaining about Bud Light being “Woke” while drinking a Space Dust at a family gathering when all this was still fresh lol. I chose to not say anything for comedy reasons lol
Im from the STL area, have a couple friends that work there. They’ve pretty much confirmed exactly that. In fact, there was a short spike in sales revenue because half the ones switched to more expensive InBev brands.
Probably not unexpectedly, BL saw virtually no downturn in sales in STL
Are people drinking less beer, or just more local/craft beers? Because my experience has been the latter. I honestly don’t know anyone under the age of 40 who regularly drinks the “big name beers”, not when they have other options at least.
Talking to said friends that work at InBev, it’s less beer in general. Gotta remember that the core customer base of beer companies are people knocking back 12+ most nights of the week. Those people are (literally) dying out and (thankfully) are not really bring replaced.
Also have to remember that a fairly large portion of “local” craft breweries, at least in terms of sales volume, are owned by corporations like InBev
This is a fair point, I was a bit dissapointed when I learned that my go-to beer that I thought was from an (admittedly large) craft brewery was just an InBev subsidiary (Space Dust)