I just skimmed the article but it seems that his claim is that a lot of articles are full of a bunch of text and they leave the important stuff in the bottom.

I guess it has to do with SEO. I completely agree. Searching the web for stuff can be a huge pain.

I recently wrote about it elsewhere when I got a lot of results but could not find any simple answers to the question, “will my ‘favorite show’ have a seventh season?”