To your point about watching YouTube with adblockers still helping Google due to viewership numbers. That’s exactly why after I stopped supporting blizzard (at first due to the blutzchung controversy, then everything else that happened) I immediately stopped playing hearthstone, yes, I was playing it free, I never spent any money on it, but I didn’t want to even indirectly help by giving them usage statistics, or by giving paying people even a little bit of a quicker matchmaking.