From their website: The Gfycat service is being discontinued. Please save or delete your Gfycat content by visiting https://www.gfycat.com and logging in to your account. After September 1, 2023, all Gfycat content and data will be deleted from gfycat.com.
This has been a strange year.
Business plan… That was the problem, the business plan was just a bunch of cat pics in a binder. Cute, but not so profitable.