For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I’ve seen some people online say that the movie/theater industry is losing people in general but I don’t think that’s the case.
Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?
My hope is that like in the 70’s American New Wave the studios panic and start doing weird experimental stuff with young directors. That’s where a lot of the big name directors came from today. Back then US directors copied what the French were doing and it got people back in theaters. If I were a director I’d look at South Korean films there has been a ton of great films come out of there in the last 20 years or so.
@chickenwing Interestingly, one of the things I respect the execs behind the MCU for (Feige I suppose, although even those behind some of the very early decisions before the rise of Feige) is that they have a history of hiring relatively “indie” directors.
Starting with Jon Favreau, then Joss Whedon, the Russos, James Gunn, Peyton Reed, Taika Waititi, Ryan Coogler, Cate Shortland, Destin Daniel Cretton and Chloé Zhao and others I’m probably forgetting. These are not the sort of names you would have expected to head $100M-$250M popcorn movies with their prior experience mostly being in smaller budget movies and/or TV work. It would have been an understandable decision to hire directors with a more proven big budget epic track record, a “safe pair of hands” (ala Ron Howard who replaced Lord & Miller on Solo because they were seen to be too quirky for Lucasfilm).
Yes you could argue that Marvel homogenises their styles with a “house” look & feel wrt to cinematography, soundtrack, action scenes etc, but nevertheless, the sensibility these directors is generally infused into even their big budget MCU films. And, I’d argue, that accounts for some of their commercial success.
I wonder if this is possible given the changes in distribution channel over the years. One of the reasons why theatrical releases are dominated by big-budget four-quadrant movies is because smaller, weirder stuff by younger film makers gets released on streaming. Going to the movies is starting to become expensive. Where I live (not in the US) a movie typically costs $20-$30, and premium formats (eg imax or luxurious seating, table service for food & drink etc) can run up to $50 just for the movie ticket. I’m more likely to see a movie that benefits from an enormous screen and enormous sound (ie “theme park rides”) at the movies, because I know I can get 90% of the experience of a smaller film at home at a fraction of the cost, and a fraction of the annoyance (given the inconsiderate behaviour of many people who go to see a movie these days).
True. Although, based on the ones I’ve seen (basically the well known Korean films and TV shows), they’re generally pretty full-on wrt violence, language and general tone. Not a bad thing by itself (I like dark and gritty), but this sensibility could limit the mainstream success of a movement inspired by South Korean films.
Speaking of foreign films and superhero franchises - I’d love to see the team behind RRR tackle a Marvel or DC movie.