You mean the home page branding. Just change the home tab to a different page, problem solved. Might need to be done via about:config but it should be possible; I know it’s possible in Mull at least, I had changed it a one point a few months ago when I was going through the config options and it worked.
My dear netizen, I am not talking about icon label in the desktop:
I am talking about this:
I’m merely asking how you’d use a launcher to modify the text?
You mean the home page branding. Just change the home tab to a different page, problem solved. Might need to be done via about:config but it should be possible; I know it’s possible in Mull at least, I had changed it a one point a few months ago when I was going through the config options and it worked.