If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
The point is that it is not one dollar, actual server costs may still grow, so subscrptions for social media are still not enough to support the infrastructure behind. Look at twitter, the subscription is there (they call it $8chan now lol) but it still costs a lot of money. The question is whether giant social media sties can be as profitable as other non-tech companies, and it’s a valid question.