So why do men look for guidance on how to be masculine? Why is it even appealing to be masculine? I believe it has little to do with the characteristics themselves (which keep changing and are hard to specify), I believe boys and young men aspire to be masculine because of the benefits you receive when you conform to these ideals. The more masculine you are, the more respect society pays you, you’ll have more authority, people will find you more sexually attractive. All of these things are universally desirable, so young men will certainly want all of these things. So any kind of ‘guidance’ on masculinity, even if it is positive and affirmative, isn’t a means for people to find out who they are, and instead it maintains a system in which men (also women, if we speak more broadly about patriarchy) are made to conform to gender norms.