- If you need a microchip to tell apart the counterfeit, why would a consumer even care? Either you can tell by quality or you buy the cheaper one. - Because this is between wholesalers and their customers. Not the consumer in the supermarket. 
 
- Cant they just make a digiyal signature on a QR code? - It’s very simple to just print the same QR on the cheese by just taking a picture of it. The barrier to counterfeit the cheese is considerably higher if the measure is harder to copy. - Not the same code. Just like serial numbers, a different QR code in every wheel that can be verified on a website, for example. - welcome to the future, where you have to make an account on our website and link your parmesan cheese wheel to it to be sure of its authenticity - An account is not needed to verify a QR code. Just take a look at what Brazil has done with QR codes. It’s everywhere and, in many places, it does exactly this, to verify the authenticity of a document, for example. I have e-signed documents and what goes on the paper is actually a QR code. It’s not difficult to imagine this being used to fight counterfeit goods. - how do you stop me re-using the same QR code on multiple cheeses? - you can encode the contents of a document in the QR code that you’re verifying to make sure it matches - you can’t encode cheese into a QR code - Make the qr code an NFT. Then you can’t copy paste it or else you’ll have crypto bros having fits in your dms. 
 
 
 
 
 
 


