Android is struggling to keep its market share in the United States, as Apple continues to take over in the market. But, despite Android as a whole losing ground, Google Pixel phones are becoming a bigger slice of the US market.
Counterpoint Research reports that, in Q2 2023, US smartphone shipments dropped by 24% year-over-year. That includes both iPhones and Android phones, and virtually every brand saw a drop in shipments. Samsung saw US shipments drop by 37% while Motorola saw a 17% drop. TCL saw the biggest decline at just shy of 70% year-over-year, and even Apple saw a 6% drop.
Everyone wants to adopt the Apple model of hardware+software as one (because it’s the most profitable). Microsoft is trying with their Surface line, Google with the Pixel, Samsung with their fully custom Android-based OS.