“As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point.”
It’s interesting that they decided to make their own server and not just join a popular instances like Mastodon Social. I know part of it is then experimenting but if the goal is to just have a presence in the Fediverse, it sounds like a lot of effort for little reason.
It’s interesting you have this opinion; I figured this would be the biggest draw for corporations-- they’re no longer beholden to some third party for their media presence-- it’s all hosted and controlled by themselves;.
In email terms, it’s the difference between
tide@gmail.comandtide@tide.com.Edit: I don’t have any idea why I went with
tide, so if you find yourself wondering why I did that, get in line. hahaIt also solves the verification problem. It’s without a doubt the best way to go for an organization - especially news orgs.
That’s true, but to be honest there’s already a pretty good verification system on Mastodon, even if you don’t host your own instance.
Yes and no. And verifying by domain is better, especially for people who are likely to be impersonated (ex. Journalists).
Rel=“me” doesn’t actually verify a user’s identity, it verifies that a user has a relationship with a website. The problem is that you need to leave Mastodon to make sure that the website actually verifies their identity. I’ve verified a connection between a Mastodon and Pixelfed account, for example, but it doesn’t tell you anything about who I am. It’s also much easier to spoof a website than it is to get the BBC to give you an account on their private instance.
It really works great the other way though! If you have a known identity here, you can be sure that the linked sites are legit.
hr_ibm@gmail.com
VS
hr@ibm.com
Lol
It’s instant verification for all their accounts and an instance that won’t disappear on them.
You may as well say the same thing about having their own website vs using Facebook.
This kind of thing is exactly the point of the Fediverse. They control and own their content, they control who gets to post from their URL.