WHEN a friend jokingly asked me at the weekend whether I intended seeing Mattel and Warner Bros’ Barbie my reply was “I’d sooner rub acid in my eyes!” But now, having read a…
They’re right; it is propaganda. It’s corporate propaganda aimed at getting you to buy their garbage. Also known as advertising.
Edit: I’m getting downvoted for this, so I’ll clarify: I don’t think the movie is “demonic” or anything. But it is advertising and advertising is a type of propaganda https://en.wikipedia.org/wiki/Propaganda#Advertising
Not who you replied to but I’ve seen it, so I’ll chime in. I liked the movie and thought it had some great messages, but Barbie used to be touted as the prime example of setting unrealistic body expectations for young girls, and this movie smooths right over that, setting up Barbie as a feminist icon. That’s some damn good advertising towards the millennial women it’s aimed at, who are now moms and buying toys for their kids.
It wouldn’t make for good watching if the movie listed off every issue with the brand. However, there was an entire diatribe about the issue with Barbie being too pretty, setting unrealistic body expectations, and setting the feminist movement back 50 years. That plus the fourth wall breaking narrator voice about Margot Robbie bring a bad choice of they wanted to make a particular point feels like they did address much of that criticism in a way that worked within the confines of the film.
They’re right; it is propaganda. It’s corporate propaganda aimed at getting you to buy their garbage. Also known as advertising.
Edit: I’m getting downvoted for this, so I’ll clarify: I don’t think the movie is “demonic” or anything. But it is advertising and advertising is a type of propaganda https://en.wikipedia.org/wiki/Propaganda#Advertising
Have you actually seen the movie?
Not who you replied to but I’ve seen it, so I’ll chime in. I liked the movie and thought it had some great messages, but Barbie used to be touted as the prime example of setting unrealistic body expectations for young girls, and this movie smooths right over that, setting up Barbie as a feminist icon. That’s some damn good advertising towards the millennial women it’s aimed at, who are now moms and buying toys for their kids.
I don’t think it smoothed over that at all, personally. I found the movie quite self aware.
In regards to how freakishly, disproportionately skinny all Barbies used to be made? That didn’t come up.
It wouldn’t make for good watching if the movie listed off every issue with the brand. However, there was an entire diatribe about the issue with Barbie being too pretty, setting unrealistic body expectations, and setting the feminist movement back 50 years. That plus the fourth wall breaking narrator voice about Margot Robbie bring a bad choice of they wanted to make a particular point feels like they did address much of that criticism in a way that worked within the confines of the film.