Hollywood studio Lionsgate has sold its entire back catalog of movies and TV shows to AI video startup Runway to train a new model on, which Lionsgate will then have access to. [WSJ, archive] Lions…
This is a process known as proletarianization. It happened to the artisans when we moved to industrial manufacture, it happened to the pastoralists when we moved to factory farming, and now they can finally go after artists and techs and editors.
Shut up with your history man I don’t want to learn and want to repeat until the earth boils, what’s so wrong with that?
No but really, if these tools were actually to be used in such an egregious manor of which their creators envision, their little short term stock bump means actual energy and water scarcity for a lot of us. Yay. Could be any other proletarianization, but we get the one that could really fuck us over
I am wondering if that would work for books. Most books are marketed as: best selling author brandon sanderson etc. So if a book doesn’t have an author on the cover, it would be hard to sell imo. For example, when I am looking for a book to read, I always check out the author and their other works.
Maybe it will be something like this: AI writer based on best selling author brandon sardersons.
But that is probably even worse than having no author on the cover.
We already have ghostwriters. Should be straightforward to conjure up an AI generated face who will look nicer than regular human authors and never say anything awkward, then have a textual genai system where you feed a few cheap ghostwritten works into one end and it regurgitates a franchise of arbitrary length, mimicking the style of someone who will have difficulty challenging the publisher in court. Bring in a new human ghostwriter every now and then to freshen up the training data if needs be. You might need to still employ some editors, but rebrand them as “prompt refiners” and give them shittier contracts.
Honestly, stuff like the MCU could be run like this already for all I know, and if it isn’t, I wonder how long it would take for someone to notice if they switched to this model?
Its the same for films, without Robbie and Gosling would Barbie have done half as well with no name actors or even worse AI generated actors? I am sure Gerwig brought positive attention to the film from her name as well. Name value is important and as Kevin Hart and the Rock are finding out if you don’t spend maintaining it properly its quite easy to lose all that positive association.
This is a process known as proletarianization. It happened to the artisans when we moved to industrial manufacture, it happened to the pastoralists when we moved to factory farming, and now they can finally go after artists and techs and editors.
Shut up with your history man I don’t want to learn and want to repeat until the earth boils, what’s so wrong with that?
No but really, if these tools were actually to be used in such an egregious manor of which their creators envision, their little short term stock bump means actual energy and water scarcity for a lot of us. Yay. Could be any other proletarianization, but we get the one that could really fuck us over
I am wondering if that would work for books. Most books are marketed as: best selling author brandon sanderson etc. So if a book doesn’t have an author on the cover, it would be hard to sell imo. For example, when I am looking for a book to read, I always check out the author and their other works.
Maybe it will be something like this: AI writer based on best selling author brandon sardersons.
But that is probably even worse than having no author on the cover.
We already have ghostwriters. Should be straightforward to conjure up an AI generated face who will look nicer than regular human authors and never say anything awkward, then have a textual genai system where you feed a few cheap ghostwritten works into one end and it regurgitates a franchise of arbitrary length, mimicking the style of someone who will have difficulty challenging the publisher in court. Bring in a new human ghostwriter every now and then to freshen up the training data if needs be. You might need to still employ some editors, but rebrand them as “prompt refiners” and give them shittier contracts.
Honestly, stuff like the MCU could be run like this already for all I know, and if it isn’t, I wonder how long it would take for someone to notice if they switched to this model?
Its the same for films, without Robbie and Gosling would Barbie have done half as well with no name actors or even worse AI generated actors? I am sure Gerwig brought positive attention to the film from her name as well. Name value is important and as Kevin Hart and the Rock are finding out if you don’t spend maintaining it properly its quite easy to lose all that positive association.