They’re US vassals. They don’t care about soft power just enriching themselves as much as possible while avoiding drawing US ire and being taken out back to be killed for competing too successfully. (See plaza accords when Japan did this)
In other words their power doesn’t come from a positive view by westerners but by loyalty to Washington’s geopolitical interests. They’re never going to change anything because they can’t overcome US-centric media and its power.
No amount of cultural popularity will help them if they’re turned into a villain for being a threat to the US’s interests. Similarly it’s not necessary for them to have good PR for soft power in the first place because of their subservient position. Their interests are tied to that of the US so displacing the culture power of the US with their own at no profit doesn’t benefit them and no individual corporation or capitalist is going to forgo profits for some vague hope of their country having more leverage as a vassal in 20 years.
Japan is viewed favorably because the US forced them to commit economic suicide in the 90s and the hate campaign let up. We are 35 years out from massive racism and fearmongering about Japan pushed by the media which relented and created this space only after they were brought to heel. Look how many Asian food places in the west still say “no MSG”. That was driven by western media reporting, racism, and fearmongering and clearly is still stronger than any anime fan feelings of positivity towards a normal ingredient.
Also wasn’t that guy their puppet dictator first leader who presided over numerous atrocities with a regime full of Japanese collaborators?
Yeah, he was one of a long string of lunatic leaders, which evidently “democracy” has done little to temper. The thing I recall about him was a bit in a reference book to coins and currency: at one point in the 1950s, the central bank issued a 500-hwan note that had a large central portrait of him (the overall design looked like a cheap riff on US currency of the time), and rapidly replaced it because he concluded people folding it in half across his face (as people do with banknotes) was some symbol of defiance to him personally.
They don’t teach that style of crazy in dictator school.
As for the “Korea is a puppet and exists only as long as the US props it up”, duh, but I figure there’s perhaps some chance to exploit some “we’ve been under the yoke so long we no longer notice it” and “we’re a big strong country that thinks it can actually engage internationally” mentalities to loosen the fixation with copyright and chasing those imagined license revenues that will never materialize.
They’re US vassals. They don’t care about soft power just enriching themselves as much as possible while avoiding drawing US ire and being taken out back to be killed for competing too successfully. (See plaza accords when Japan did this)
In other words their power doesn’t come from a positive view by westerners but by loyalty to Washington’s geopolitical interests. They’re never going to change anything because they can’t overcome US-centric media and its power.
No amount of cultural popularity will help them if they’re turned into a villain for being a threat to the US’s interests. Similarly it’s not necessary for them to have good PR for soft power in the first place because of their subservient position. Their interests are tied to that of the US so displacing the culture power of the US with their own at no profit doesn’t benefit them and no individual corporation or capitalist is going to forgo profits for some vague hope of their country having more leverage as a vassal in 20 years.
Japan is viewed favorably because the US forced them to commit economic suicide in the 90s and the hate campaign let up. We are 35 years out from massive racism and fearmongering about Japan pushed by the media which relented and created this space only after they were brought to heel. Look how many Asian food places in the west still say “no MSG”. That was driven by western media reporting, racism, and fearmongering and clearly is still stronger than any anime fan feelings of positivity towards a normal ingredient.
Also wasn’t that guy their puppet dictator first leader who presided over numerous atrocities with a regime full of Japanese collaborators?
Yeah, he was one of a long string of lunatic leaders, which evidently “democracy” has done little to temper. The thing I recall about him was a bit in a reference book to coins and currency: at one point in the 1950s, the central bank issued a 500-hwan note that had a large central portrait of him (the overall design looked like a cheap riff on US currency of the time), and rapidly replaced it because he concluded people folding it in half across his face (as people do with banknotes) was some symbol of defiance to him personally.
They don’t teach that style of crazy in dictator school.
As for the “Korea is a puppet and exists only as long as the US props it up”, duh, but I figure there’s perhaps some chance to exploit some “we’ve been under the yoke so long we no longer notice it” and “we’re a big strong country that thinks it can actually engage internationally” mentalities to loosen the fixation with copyright and chasing those imagined license revenues that will never materialize.