Oh man… I glossed over a little bit.

Here’s the talk, I think you should see this one first. This was their group, giving a presentation at an extremely serious business forum, to people who thought that the presentation was being given by a rep from the World Trade Organization: https://theyesmen.org/project/finland/talk

Then, I think you should read the backstory: https://theyesmen.org/project/finland/behindthecurtain

Somewhere there is a video, I think.