That enabled some of the firms and companies contracted by NEOM to gain a tremendous amount of profit from their contracts, one example cited being the consulting firm McKinsey & Company, which reportedly earned over $130 million annually for its services and involvement in NEOM’s planning and implementation.

This is how nuclear reactor bidding works too. Low estimates so that they are approved, then get “us” to pay for cost overruns.

This would make housing cost per person an average of $1M. ie $3M per 3 bedroom unit. Before profit from selling the units, but excluding commercial rents.