It seems to be related to some advertising push from a partner named Alfonso that is gathering information cross-platform anything that appears on your screen and pushing advertising to you during playback.
Hopefully not, but that’s what it looks like from early reading.
It’s easy. “They must have changed something and it broke. Luckily I planned ahead and got the firetv so you could still watch everything as usual”.
Bonus points because it’s not a lie, they changed the tos, and you are now this clever guy that prepared a plan b in case something stopped working because you didn’t want them to suffer. Intelligent, loving Melatonin.