it is a good article. I appreciate when writers can talk not just about what a piece of technology is or can do, but also the impact it it has on people, their memories, and how it fits into the culture.

pickup trucks used to mean something to working class people, but these Deploreans are a gleaming manifestation of petulant man baby individualism born of conspicuous consumption and ostentatious self aggrandizement.

it’s the antithesis of what generations of working people associate with a “truck”.