Have you noticed how many AMERICAN owed corporations are now claiming Canadian connections?
McDonalds is claiming Canadian ownership, because their franchises are owned by Canadians.
Lazyboy, which has no manufacturing or assembly n Canada, is claiming a ‘buy Canadian’ slant because the Lazyboy stores in Ontario are licensed to Canadian owners.
Even saw an add where ESSO is claiming Canadian roots, for over half a century.
Next, Walmart will be touting that it has Canadian roots.
What Canada really needs is for someone (government agency, nonprofit organization, public group) to trade-mark a particularly Canadian symbol, closely regulate its use, and corporations that meet strict Canadian content criteria are allowed to use it. Thus, truly Canadian companies and businesses could be easily identified.