partially related, I find the clickbaitiness increase in the titles and behaviour of Dawkins amusing. It’s like the joke from futurama, :

Al Gore : As I discuss in my book Earth in the Balance and the much more popular Harry Potter and the Balance of Earth

The selfish gene (Look,biology behaves like an asshole)
The Blind Watchmaker (yeah, I’m sticking it to god. There is no “cosmic watchmaker”, shit’s all random)
The God DELUSION (Fuck your god! Your lord, and your Christ)