cross-posted from: https://lemmy.sdf.org/post/37546476

Archived

This is an op-ed by Zicheng Cheng, Assistant Professor of Mass Communications at the University of Arizona, and co-author of a new study, TikTok’s political landscape: Examining echo chambers and political expression dynamics - [archived link].

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Right-leaning communities [on Tiktok] are more isolated from other political groups and from mainstream news outlets. Looking at their internal structures, the right-leaning communities are more tightly connected than their left-leaning counterparts. In other words, conservative TikTok users tend to stick together. They rarely follow accounts with opposing views or mainstream media accounts. Liberal users, on the other hand, are more likely to follow a mix of accounts, including those they might disagree with.

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We found that users with stronger political leanings and those who get more likes and comments on their videos are more motivated to keep posting. This shows the power of partisanship, but also the power of TikTok’s social rewards system. Engagement signals – likes, shares, comments – are like a fuel, encouraging users to create even more.

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The content on TikTok often comes from creators and influencers or digital-native media sources. The quality of this news content remains uncertain. Without access to balanced, fact-based information, people may struggle to make informed political decisions.

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It’s encouraging to see people participate in politics through TikTok when that’s their medium of choice. However, if a user’s network is closed and homogeneous and their expression serves as in-group validation, it may further solidify the political echo chamber.

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When people are exposed to one-sided messages, it can increase hostility toward outgroups. In the long run, relying on TikTok as a source for political information might deepen people’s political views and contribute to greater polarization.

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Echo chambers have been widely studied on platforms like Twitter and Facebook, but similar research on TikTok is in its infancy. TikTok is drawing scrutiny, particularly its role in news production, political messaging and social movements.

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