Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look...
    • Mac@mander.xyzEnglish
      2·
      2 days ago

      Why is it dumb? Model emblems have been a thing for a long time.

    • Patch@feddit.uk
      3·
      3 days ago

      Debatably that’s not strictly true. Both Land Rover and Range Rover were originally two different models under the Rover marque by British Leyland that weren’t really connected other than both being 4x4s. Following the collapse of Leyland, one of the successor companies was Jaguar Land Rover, and Range Rover ended up in that portfolio.

      It’s as accurate to say Range Rovers are Jaguars as they are Land Rovers. If JLR want to spin them out under separate branding then it’s really not that weird, all told.

      • Lemmyoutofhere@lemmy.caEnglish
        1·
        3 days ago

        There is no such thing as a Range Rover dealer. There are Land Rover dealers where you can buy a Range Rover.

        • Patch@feddit.uk
          1·
          2 days ago

          There mostly aren’t standalone Land Rover dealers either. They’re almost always Land Rover and Jaguar, being the two brands of the same company. Again, if they want to give the Range Rover brand more premium billing, it’s not the weirdest thing the context of the history of the brands.