There was/is a major hip-hop movement there that a lot of non-local grubby hands want to be part of. Essentially all these record labels and big names from outside the area didn’t care before it became popular. Now they want to come in and sign all the local talent to labels (Drake owns a label) without caring what the local scene is about. They also extract profits without contributing to the area. Then it lets people like Drake claim they helped build the local scene when they only came in after it was already popular. Kendrick views Drake as a culture vulture, trying to buy his way into rap legitimacy.