If you’ve looked around and checked some menus, you’d see that “Dubai chocolate” is all the rage. I saw Lindt selling it while leaving the grocery store, the bougie donut shop has a seasonal Dubai chocolate donut, and a cart opened up selling it locally too.
How has pistachio + chocolate been able to inspire such a marketing blitz? Why do 3 real estate conglomerates in a trench coat pretending to be a country need to invent a new dessert? Lastly, since Dubai is close to Iran, where I assume they source their pistachios, shouldn’t all this pistachio stuff be red?
There’s nothing wrong with the idea of a new flavour of sweets. It’s about the most benign soft-power/cultural exchange I can think of. Charging $20 a bar though is exploiting a trend.
The local grocer was selling a “Dubai” bar made in Turkey for about the same price as Hershey and it wasn’t bad. Reminded me mostly of a KitKat for the texture, but the chocolate itself was very creamy. I guess the trend crested because the standup display of bars was gone after a few weeks and not replaced. :/
I don’t really think of Turkey as a source for confectionery-- UK, BE, DE, CH, maybe FR obviously have the mindshare-- but I noticed the “store brand” versions of Twix and such they sell at Walmart are also imported from there.
Baklava and Turkish delight come to mind but I went to Istanbul a few years and noticed a large amounts of confectioners, so may not occur to those who’ve mainly associated confectionery with chocolate
Huh, I thought baklava was a Greek thing.
I just know it’s the absolute best way to enjoy honey once you’re no longer enough of a little kid to just eat pure honey like Pooh Bear and actually enjoy it, and whenever I get some, no matter the serving size, one serving is never enough.
its like hummus where multiple people and places in the region claim to be the origin
But the modern form of baklava was created in Turkey during the ottoman period
Interesting.
But I definitely should not have come on c/food today. Because now I want baklava. Or a honey cake. Or just some sort of treat that Pooh Bear would probably eat. Mmm, hunny.