If you’ve looked around and checked some menus, you’d see that “Dubai chocolate” is all the rage. I saw Lindt selling it while leaving the grocery store, the bougie donut shop has a seasonal Dubai chocolate donut, and a cart opened up selling it locally too.
How has pistachio + chocolate been able to inspire such a marketing blitz? Why do 3 real estate conglomerates in a trench coat pretending to be a country need to invent a new dessert? Lastly, since Dubai is close to Iran, where I assume they source their pistachios, shouldn’t all this pistachio stuff be red?
I tried some friend brought over from local chocolatier and we all thought it was really good. Kind of like a pistachio KitKat truffle. But I’ve also had better stuff from local chocolatiers. Its just a nice new flavor profile but over-hyped.