SS: Tesla isn’t a brand or aesthetic for the everyman, and Ford thinks it can do much better brining electric vehicles to the mainstream American market
SS: Tesla isn’t a brand or aesthetic for the everyman, and Ford thinks it can do much better brining electric vehicles to the mainstream American market
Traditional automakers are coming to give Elon a wedgie. Their experience and cautious approach moves slowly and doesn’t break things.
All that said, the inside baseball on the F150 lightning is that ford didn’t expect to sell nearly as many as they are going to. They expected to dip a toe in the electric truck market but consumers (probably not the workers that Farley refers to) really want their product
Legacy manufacturers break stuff all the time. They wouldn’t be taking shots at Tesla if they didn’t see them as a threat.