Epic Game Store has pretty much succeeded with their weekly free (often quite good!) games. I’ve even bought a few things from them. Unfortunately they fucked up royally and EGS is an unusable slow piece of shit. Really an indictment of modern software engineering practices but they need to ether than entire thing and rewrite it from scratch. Steam is much more performant. Still, EGS shows that it is possible to break in as long as you have a boatload of cash to burn. However, Valve has started to run up the score by making their own their hardware; using EGS on steam deck is a pain.