After Valve announced its upcoming Steam Machine living room box earlier this month, some analysts suggested to Ars that Valve could and should aggressively subsidize that hardware with “loss leader” pricing that leads to more revenue from improved Steam software sales. In a new interview with YouTube channel Skill Up, though, Valve’s Pierre-Loup Griffais ruled out that kind of console-style pricing model, saying that the Steam Machine will be “more in line with what you might expect from the current PC market.”
Griffais said the AMD Zen 4 CPU and RDNA3 GPU in the Steam Machine were designed to outperform the bottom 70 percent of machines that opt-in to Valve’s regular hardware survey. And Steam Machine owners should expect to pay roughly what they would for desktop hardware with similar specs, he added.
“If you build a PC from parts and get to basically the same level of performance, that’s the general price window that we aim to be at,” Griffais said.
I don’t think their hardware sales becoming insanely profitable is their main goal and their focus on the finance side might be to at the very worst break even.
Their main goal I believe is to try to increase Linux usage so the holdouts against it might start allowing their games to run on Linux, and devs may feel that with Stean machines out there that can run their more resource heavy games better than the Deck it is worth it to pursue proton compatibility.
They probably learned from the mistakes they made in the past when they pushed Linux adoption attempts on to third party companies. They realized they needed to provide some standardized hardware instead of leaving the work to others if they wanted Linux to start being taken more seriously among devs with how small the userbase still is even with the Deck success.