It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
there’s literally zero downside to having them in your car. Literal worst case scenario is that they simply do nothing.
That IS a major downside. Relying on something that won’t work in a life-or-death situation wastes precious time. Knowing they don’t work is important so better alternatives can be prepared and planned for.
That IS a major downside. Relying on something that won’t work in a life-or-death situation wastes precious time. Knowing they don’t work is important so better alternatives can be prepared and planned for.