It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
Better than nothing but, according to the research, as useful as nothing. If you know in advance it will work on a particular car’s glass then that’s a different story. But if you give it as a gift or buy one without knowing and it turns out to be useless it grants a false sense of security. Someone may repeatedly try using it in an emergency instead of trying a different strategy.
Better than nothing but, according to the research, as useful as nothing. If you know in advance it will work on a particular car’s glass then that’s a different story. But if you give it as a gift or buy one without knowing and it turns out to be useless it grants a false sense of security. Someone may repeatedly try using it in an emergency instead of trying a different strategy.