There is no such thing as competition. As soon as a business does something that sets it apart, it’s immediately hounded by business school people who want to profit off of lowering standards and raising prices.
It’s why everything is so expensive and wages are trash. The whole point of going to business school is to ensure that businesses are always doing the bare minimum while charging the maximum people are willing to pay.
They had to be the kind of person to want to fuck everybody else over first - school just showed them how to accomplish their goals if they were selfish & driven enough to do so.