Canadian Tire ordered to pay nearly $1.3 million for false advertising | Globalnews.ca
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Canadian Tire has been ordered to pay just under $1.3 million after pleading guilty to 74 counts of violating sections of Quebec's Consumer Protection Act.

They have been doing this ever since I can remember. I recall that they allegedly tried to convince the shopper that it is ‘50%’ or ‘80%’ off. A few times I think it was ‘90% off’. Kudos to Quebec for having the courage to investigate and prosecute. I don’t think it will change much, however. Once, I had a clerk tell me ‘Don’t buy it now, tomorrow it will be 50% off’. He showed me the schedule of ‘price reductions’ for it for the next 12 months. If I waited eight weeks, it would be 75% off.

  • MakingWork@lemmy.ca
    23·
    22 hours ago

    The office concluded Canadian Tire had attempted to convince consumers that sale items were on deep discount by including an artificially inflated regular price on its advertising material.

    Analysis of sales data showed that the products in question were rarely sold or advertised at the so-called regular price.

    Under the agreement reached between the parties, Canadian Tire admitted liability for five of the products under investigation, including Henckels and Cuisinart knife sets, Lagostina and Heritage cookware, and a Dewalt cordless drill.

    Canadian Tire can choose to be less obvious by advertising at the “regular price” more. Or by showing a lower regular price. Or continue this practice because $1.3M doesn’t hurt their profits.