Disclaimer: I know I’m dredging up a long dismissed argument from 10 years ago, and discussing it in all the same tone as people did back then, despite everyone having moved on. My core thesi…
those marketers will take whatever balance their owners demand, so if/when workers interests are put first I think marketing will morph into a pseudo public announcements type of thing. current trends have me believing that things are about to become more hyper individualized, preying on specific fears and anxieties. rather than the more general tones we see today (eg “You’re too fat” becomes “partner’s name] thinks you’re too fat” complete with an ai actor that looks like your partner).
those marketers will take whatever balance their owners demand, so if/when workers interests are put first I think marketing will morph into a pseudo public announcements type of thing. current trends have me believing that things are about to become more hyper individualized, preying on specific fears and anxieties. rather than the more general tones we see today (eg “You’re too fat” becomes “partner’s name] thinks you’re too fat” complete with an ai actor that looks like your partner).