California Attorney General Rob Bonta alleged Amazon led a price-fixing conspiracy of online retailers to inflate prices across the entire economy. And he's demanding an immediate halt.
Amazon uses its Buy Box algorithm to make sure that sellers can’t sell through a different store or even through their own site with a lower price and access Amazon customers, even if they would be able to sell it more cheaply. If they do, they get cut off from the Buy Box, and thus, cut off de facto from being able to sell on Amazon.
4·1 day ago